MusicTT and COTT have partnered for the launching of an educational campaign on the International Standard Recording Codes for Trinidad and Tobago (TT-ISRC). The campaign, which aims to promote industry development, focuses on educating the music industry stakeholders, and the public at large, on the importance and benefits of ISRCs, the process to obtain an ISRC and more.
TT-ISRC will enable sound recordings and music videos to be uniquely identified as originating from Trinidad and Tobago and help to avoid ambiguity and simplify the management of rights when recordings are used across different formats, distribution channels or products. The ISRC for a recording remains a fixed point of reference when the recording is used across different services, across borders, or under different licensing deals. COTT is now the national distributing agency for these codes.